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5 Ways VR Home Tours Are Changing the Real Estate Industry

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5 Ways VR Home Tours Are Changing the Real Estate Industry

A recent study found that over 90% of new home buyers started their home search online. These days, the internet is the first source of any information, so why shouldn't it be used as a way to assess and examine properties? 

Due to virtual reality, home tours have changed drastically. It's not only made the business move completely online, but it has affected the way buyers and sellers operate. 

 

That's why we've investigated how VR home tours affect the real estate industry. From saving time to providing a broader reach, you can learn how VR impacts sales. 

 

Now, are you ready to get started? Here's an in-depth look at virtual reality and real estate: 

1. Every Minute Is an Open House 

Years before if a buyer wanted to see a property, they had to take time out of their own schedule to tour the house. Whether that be on short lunch breaks or on the weekend, the buyer had to forgo their personal time to go see an open house.  

 

These days, buyers can tour a house with 3D virtual reality. Virtual tours are not only popular but are becoming increasingly required for real estate sites. 

A virtual tour includes the entire house and can show buyers the view from inside out to the lawn and to the backyard. Not only can a buyer see the layout of the home, but they can view the measurements of each room and look at the features of the property. 

 

The best part is a buyer can look at it all from the courtesy of their laptop, tablet, or mobile phone. That means buyers no longer have to go out of their way to tour a house. Buyers simply need an internet connection, and they can view properties from anywhere. 

 

2. Buyers and Sellers Are Saving Time  

If a buyer wanted to see a house, they had to schedule a time with a realtor. Sometimes the time slots weren't in the buyer's favor, so the buyer had to take time off work, make childcare agreements, or forgo their personal time to go to the open house. Once at the open house, if the buyer didn't like the property, both the buyer and seller lost valuable time.  

 

All you have to do now is search for the type of properties you want, filter by price, area, or amenities and a list of houses comes up.  

 

You can scroll to find the ones you like, and then once you click on them, you're given every ounce of information from when it was built to the type of mechanicals, and so on. These listings also provide pictures, as well as a VR house tour, to get you familiar with the property.

 

The VR tour acts as a buffer between the buyer and the agent. That way, no one's time is wasted. 

 

After all, anyone can look at a VR tour. People who are just searching and who are not likely to purchase can look all they want without bothering the realtor or the homeowner. 

 

Those who contact the realtor with questions or want an in-person showing are serious leads. It makes weeding people out that aren't interested in the property easier and more efficient. 

 

Think about it: the realtor can focus on the other clients and sell other houses until a question or a concern comes in. Otherwise, people who are looking for a house don't have to be bothered with pesky questions when they just want to look around. Having a VR tour saves time and money for both parties; so why not include one in your next listing? 

 

3. Helps Buyers Build an Emotional Connection 

The interactivity of the VR house tour helps buyers visualize themselves in each space; unlike traditional open houses where each visit is scheduled and rushed through. 3D virtual reality allows buyers to tour the property at a convenient time so they can focus on each detail.  

 

By immersing themselves in the property, they'll start to build a connection to the space. In fact, virtual reality helps engage buyers with the prospect of purchasing the property and making it their own. For example, buyers may visualize where they'll put their tv or workstation, or they may decide which bedroom will be for their kids. 

With virtual reality, the property looks exactly like it does in real life. That's why people trust virtual reality since they know what they see is a mirror image of what they'll get. 

 

However, 2D photos can be manipulated or taken at an angle that leaves crucial parts of the property out. Therefore, 2D photos can be unreliable because the photographer has all the power. 

 

It's essential as an agent that you put a VR house tour on the property listing. It will not only increase the property's views, but it will help connect people with the property. In return, it'll increase your brand awareness and ultimately boost sales. 

 

4. 3D VR Speaks to Your Company's Quality 

Traditionally, listings consisted of 2D photographs, but now, with 3D technology on the rise, buyers expect you to keep up with the changing trends. If you do have 3D virtual tour, it better be up to par, or people may question working with you. 

 

No one trusts a website that is slow, cluttered, and has text in bright colors. So, it makes sense that a buyer wouldn't trust VR that doesn't load properly, is pixelated, or has gaps in its layout. 

 

However, if your company does VR right, with fast loading, proper turns, and smooth graphics, buyers will immediately have confidence in your organization and in you. You see, buyers want to visualize their new home in the confines of their current home. In doing so, you provide the perfect outlet for their search. 

 

When a company embraces the latest technology, it impresses customers and displays your company's quality and ingenuity. In fact, you can market your agency around cutting-edge 3D tours. 

 

By promoting your virtual tours and what it can do for potential buyers, you'll attract many viewers to your website. You'll even create good publicity for your organization. 

 

Not to mention, buyers will be more likely to contact you because you're ahead of the curve with VR tours. That means you'll receive serious leads which then can lead to brand awareness and big sales. 

 

5. Provides Global Reach and Impacts All 

Now that house tours are virtual, it expands the customer base. Buyers from different states and even different countries can view properties to assess if it's something that they're interested in. 

 

Not to mention, virtual tours take a lot of the pressure off the realtor who traditionally had to make local connections to sell a listing. Now, realtors can focus on other important matters while the internet does the work of introducing the home to buyers. 

 

For example, you don't even need to promote the house. People will find the property on the internet and look at it in their own time. They'll look at the property's VR layout, history, and current home value and contact you with any questions or concerns. 

 

Having all the information upfront narrows the pool to only interested parties. That way, realtors aren't overrun with tasks for people who aren't really interested in the property. It makes the job less stressful since you no longer have to search for people to sell the property to.  

 

VR has changed the real estate industry forever, rather than selling people on the house, the house now sells itself to the people. Utilizing virtual reality makes your job easier for you as an agent. 

 

You don’t have to go through the hoops of getting quotes or answering questions that are on the listing site. All you have to do now is help the buyer through the purchasing process and profit from the sale. Virtual reality home tours are truly a win-win for you and the company. 

 

Use VR Home Tours Today 

Before, one would have to schedule an open house appointment; now, with VR home tours, you can open your laptop, search, and easily tell if you like the property or not. Virtual reality works by saving both the buyer's and seller's time by being a 24/7 open house. The 3D images engage buyers and allow them to build a connection to the space. 

 

In fact, virtual reality has provided more people access to the listing. Now, people worldwide can see the property and contact the agency to buy it. That means a larger customer base, increased brand awareness, and a boost in sales, all due to virtual reality.

 

For more information about real estate, contact us today. We look forward to helping you!