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A Beginner's Guide to Real Estate Aerial Videos: Everything to Know

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A Beginner's Guide to Real Estate Aerial Videos: Everything to Know

With Covid-19 quarantines encouraging more people to stay at home, you might feel like it is more difficult to market your properties. Thankfully, your audience is already online! In fact, over 90% of buyers look online when they are searching for a new home.

With a strong video marketing strategy, you can reach those buyers and drive their interest. Better yet, real estate aerial videos can give prospective buyers a unique look into your listings.

What exactly are aerial videos and how can they benefit your real estate business?

Keep reading to learn everything you need to know about creating eye-catching videos of homes!

What Are Real Estate Aerial Videos?

First, let's go over the basics.

With more people house hunting from the comforts of their own couches, you need a way to stand out. Real estate aerial videos can help you grab their attention and draw them in. While your competitors are still using still images, you can get a competitive advantage.

Drone videos of homes are high-quality overhead shots. By creating dramatic videos, you can entice prospective buyers to learn more about your listings.You will also get those buyers excited to see your stunning properties.

The best real estate drones can create sweeping overhead shots that capture the property and surrounding area. If there is a stunning mountain, lake, or ocean nearby, drones can capture those features too.

Giving viewers more than a front-view photo of the property will help them step into the scene. 

When Not to Use a Drone

There are some cases when you will not want to take real estate aerial videos for your properties. For one, it is not ideal to use a drone inside of homes. There is always the chance of hitting walls, ceilings, or any furniture.

Instead, take fixed still and 3D images for these properties. Make sure to stage each room and let the natural light flow in. 

You should also avoid using a drone if the property is surrounded by a thick forest. After all, you do not want to get your drone stuck in a tree! Instead, take stunning stills to capture these listings in a fairytale-esque light.

It can help to work with a professional to determine how to shoot videos for these properties. 

The Benefits

Learning how to shoot videos with a drone is a great way to help your properties stand out. Here are a few ways using a drone instead of still images can benefit your real estate agency. 

1. Convenient Virtual Tours

Videos give you a chance to connect with your target audience. As user friendly, consumer focused content, you are providing a convenient experience. That experience can benefit you both.

You will not have to waste time chasing low-quality leads. Meanwhile, your customers can view your properties without leaving home. It is a win-win!

You can also use your aerial videos to create stunning, interactive virtual tours. Your viewers will feel like they are walking around the listing from the comfort of their own homes.

Make sure to add extra details to your tours. For example, you can add descriptions to provide extra information about the house. If the property has a nearby golfcourse, you can include the name of the course as you showcase it in the video.

Add a little music for a little extra flair too!

2. Boost Website Traffic

Aerial videos are a great way to encourage more people to visit your website. Once they are on your site, they have a chance to view even more listings. As more people arrive on your website, they will become more immersed in your brand too. 

Adding real estate aerial videos to your website can improve brand awareness and recognition. Do not forget to let your branding shine through in your videos. You can add your color scheme, fonts, or logo in the bottom right corner. 

Many people who watch video content share them with others. As your target audience shares your videos, you could reach even more prospective buyers.

Then, you can attract even more traffic to your website, which can boost your search engine optimization ranking.

3. Showcase Features

You might have a difficult time capturing certain details about a property with still images. Do not let that stop you! Using aerial videos is a great way to showcase those unique features.

Are you trying to attract more families to your larger properties? Try starting your aerial video from a nearby school. Show off a park or other nearby amenities too.

What about the house's backyard? Does it look like the perfect place to add a swing set? Is there a pool?

Take the time to outline which features you want to show off in your aerial videos. 

4. SEO Benefits

Search engine optimization (SEO) allows you to rank above competitors on search engines like Google. The higher you rank, the more people will see your website and listings. Attracting more visitors and encouraging clicks can further boost your rankings.

A higher ranking can benefit your:

  • Brand awareness
  • Recognition
  • Brand trust
  • Credibility
  • Industry authority
  • Website traffic
  • Conversion rate

A high clickthrough rate and dwell time (how long people stay) can benefit your ranking too. Aerial drone videos are a great way to boost your metrics. Visitors will want to click around and stay to watch your aerial videos. 

When ranking content, Google looks for unique, fresh pieces. Adding a new aerial video for each listing can benefit your SEO ranking. 

Google also looks for content that appeals to the customer's search intent. Were they looking for listings in the area? Providing buyers with the content they want and need can further boost your ranking.

By creating aerial videos, you are helping your customers. You can even customize your videos to highlight the information they are looking for. 

As consumers share your videos with others, you might also receive backlinks. These links send people from another website to your listings. Backlinks can also boost your SEO ranking.

5. Remain Competitive

As your SEO ranking improves, your website and listings will appear above the competition. Aerial drone videos are a great way to stand out from the crowd. If your competitors are not already using drone videos, you can get a step ahead, and if they are using videos, now is your time to catch up!

Make sure your real estate aerial videos are unique. Try to highlight features that your competitors' listings lack. 

Do not forget to post your videos on social media to boost website traffic and brand awareness as well. Social media marketing is another great way to remain competitive online.

6. Boost Sales

Embedding videos onto your property landing pages can increase conversion rates by 80%. In fact, about 64% of customers are more likely to buy online after watching a video about a product. 

Posting videos of homes on your website can help you start selling homes online. You will not have to worry that people are staying under quarantine. Instead, you can offer your customers a convenient tour and start attracting high-quality leads.

Shooting Tips

By 2022, video content will account for about 80% of all web traffic. By creating a video marketing strategy now, you can get ahead of the curve.

Before you can start selling homes online with your videos, it helps to have a plan. After all, you want to create the best real estate drone videos possible. Here are a few shooting tips that could help.

1. Show Off the Best Properties

Try to focus your attention on properties that already have a stunning exterior. Do not forget those special features too. Let the drone take in a glittering pool, beautiful neighborhood, or wide driveway that you want to feature. 

2. Give a Tour of the Area

What local amenities do your buyers tend to look for? Help your buyers imagine their lives in the area by highlighting those amenities.

For example, maybe you want buyers to imagine themselves in peaceful suburbia. In that case, focus on a nearby country club, tennis court, or other locations that appeal to your buyers. 

3. Try Different Angles

With aerial videos, you are not stuck on the ground taking photos from a single angle. Instead, play around with wide-angle shots or views that look straight down onto the property. Have the drone sweep up the driveway to the front door.

Try different angles to see what works best for your customers. 

4. Hire Someone Experienced

You do not have to learn how to shoot videos with a drone on your own. Instead, look for someone who already has a drone and is licensed to use it. Hiring someone with experience will help you take the best shots.

Your drone expert will know which angles to use and which issues to avoid. 

It can also save you time and money down the road. 

Help Your Sales Reach the Sky: Your Guide to Effective Real Estate Aerial Videos

Do not let Covid-19 quarantines slow down sales. Instead, consider using real estate aerial videos to attract new buyers to your listings. With these eye catching, dramatic videos, you can stand out and start boosting sales!

Want to give your real estate business a boost, too? Check out these helpful tools today!