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How Virtual Reality Real Estate is Changing the Industry

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How Virtual Reality Real Estate is Changing the Industry


Technology stands up once more as a catalyst for innovation and development. Virtual reality find more applications in various fields of industry.

They have managed to work their way into real estate as a means to present property to potential buyers. This unique approach opened a lot of possibilities in viewing a property, especially with social distancing guidelines in place.

Virtual reality blurs the boundaries between real life and one dimensional images. It also provides an interesting angle that can open more doors to realtors.

Today, we look at what virtual reality real estate has to offer. We will also look at how it changes the industry with this innovation.

1. How Virtual Reality Works

Virtual reality is a great way to let a potential customer experience the real house from the comfort of their home. You can take your time exploring your potential houses without getting rushed by a real estate agent.

With it, you can view a particular property and tour it as if you are there. If you have the means, you can use a VR headset to view the area. If not, then using your smartphone or computer will work just fine.

With VR, you have the ability to explore the home in any direction you want to go. You are not confined to a basic video tour that has one path. 

2. Offering Better Tangibility for Product Representation

You can see the benefits when you compared the traditional marketing tools and virtual reality for real estate. One crucial benefit is how it makes the product becomes easier to project and present.

With this, buyers can picture the final result of the property. They can see the expected outcome of the house or property once they look through the visualization.

The key to closing a deal for real estate is to help the buyer visualize the property. When they can see the end product, they can better decide whether they should close the deal or not. With VR, this makes the process even easier to conduct.

For pre-selling products, this becomes a helpful boon on the matter. This is a handy tool if the property comes built or unbuilt.

3. A Time and Resource Saver on Both Sides

One interesting benefit that VR provides is how it helps save time and resources. 3D real estate allows buyers to view the property without the need to drive and visit the location. Buyers can narrow their options and find the property that they want.

They can do this using virtual reality apps to browse the property offered. This makes it much easier for buyers. They no longer need to fill up their calendar with open house tours that they booked.

Hommati is available on a national scale, but it still offers a local focus. The Hommati app offers great virtual tools to help homeowners find their dream homes in a certain city or state. 

4. Distance No Longer Becomes a Factor

For some people, distance and location can become factors in viewing the property. This comes up when viewing property out of state or overseas.

In this case, you have real estate virtual tours to work with. These come in the form of 3D tours, where buyers get into an immersive experience. They get to see the essential details of the property as if they were on location.

The beauty of this setup is in the accessibility, especially when it comes to luxury property. For that, realtors would need a small pool of buyers and interested prospects. Most of them tend to be overseas.

5. Helps Tap to New Audiences

Tapping to new audiences can be rather tough. There are still 80% of millennials who are looking for a chance to get homes of their own. Despite this, the challenge posed by the economy also stands in their way.

One way to attract their attention is through the use of apps. VR apps open up the market towards the tech-inclined audience. 

It eliminates the need to book for visits or open house tours. With VR, they can also see the details of the property without the constraints of the provided stills.

This helps in removing visualization barriers. Thus, allowing buyers to look at the property’s layout.

6. Innovation in Tools Used By Agents

The new developments in technology opened up a lot of tools that realtors can use. With virtual reality, it makes their job easier. It helps customers look at property better.

You can see this in the form of 3D home tours. With it, the buyers get to witness properties at the comfort of their homes.

For these tours, they can use either a VR headset or their mobile device. With the latter, it works like a looking glass for customers. In a way, it lets them see the property as if they were taking photos of the location while conducting the tour.

This works hand in hand with other virtual tools. Aside from 3D tours, you also have virtual staging. This works for putting items on display, such as art or furniture. While the virtual staging does not show up on 3D tours, it still allows agents to upload the images to their website for potential buyers to browse and get ideas as to what each room could be used for.

The best part about virtual staging is that it looks just as real as actually staging the space. There are shadows and realistic furniture and decor, which help potential buyers visualize their own items within the space. 

7. Provides an Option for Safety Purposes

As of late, going to home tours in person would require some precautionary measures. This includes measures on social distancing. Along with it are the details on limiting the numbers of people that can meet in one place.

The use of virtual reality helps make tours safer and easier. It also eliminates the distance factor.

With Hommati, you only need to download the app and hook it up to your VR headset. Select the interactive 3D tour you wish to explore and enjoy the experience. 

8. Virtual Reality Real Estate in the Future

With these developments, the question now comes to mind. Where will real estate go from here?

The shift towards these new technologies opened up a lot of possibilities. With VR becoming more mainstream and accessible, we can only expect it to improve. VR will soon become standard tools in the future of the real estate industry. 

Once COVID-19 is behind us, we can still expect these types of tools to stick around due to the ingenuity and practicalness of them for all real estate agents and potential buyers.

Virtual Reality Real Estate Opens New Doors

The way virtual reality real estate provides the opportunity helps both fronts. Buyers can see the property easier than before. Realtors put their best foot forward and have an easier time presenting the property they want to sell.

To make it easier for buyers, we also offer 3D Tours for you to check out your dream house without the need to step out. You can contact us today to know more about getting started.