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Real Estate and Technology: 11 Ways Technology Can Help You Sell Your Home

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Real Estate and Technology: 11 Ways Technology Can Help You Sell Your Home

Are you a real estate agent who is new to the business? Or are you a homeowner who’s looking to let go of your house this year? Regardless of which side you fall on, one thing is constant: you want to sell your property the quickest way possible.

With the current pandemic, selling a home may be more challenging than ever. More people will opt to use their spare money as emergency funds instead of making a down payment. 

Thankfully, real estate and technology continue to develop a relationship that is making things easier for home sellers. 

But how exactly can technology help you sell your property? How is technology in real estate shaping the dynamics of the buyers and sellers?

Continue reading below as we discuss 11 ways technology can make home-selling smoother.

1. The 3-Dimensional Approach

One of the most fascinating ways real estate and technology are making life easier for home sellers is the 3-dimensional approach. This involves the use of sophisticated scans to create a virtual model of the home.

Compared to the traditional way of marketing homes through photos and prototypes, 3D tours allow buyers to get a better picture of moving into the property. Through this approach, buyers will have a better perspective of the different areas of the property.

Clients can virtually enter each room and examine all corners. They can visualize the key areas where they can place their furniture and other items.

But the best thing about this is that buyers don’t need to travel physically to the house to get an initial detailed look. 

2. Superb Images

Though 3D Virtual tours are impressive, using photos still wouldn’t hurt your cause. However, you need to make sure you’re using high-quality images of the property. 

True quality photos of your property are the bare minimum that you should use. To pull this off, you need the help of powerful cameras and proper lighting.

Thus, professional home photographers enter the picture, no pun intended. They use special tools and photo equipment that help bring out all the important details in a home. Moreover, they use special software to edit the photos.

You can also consider virtual staging. This involves enhancing the photos to showcase how the empty rooms will look with furniture and accessories.

3. Syndicated Listings

Another way technology is helping realtors is through syndication of listings. This concept lets different websites receive feedback and data from the original listings and sites. The data comes from the sites’ interactions with customers.

This concept offers extensive coverage that will benefit home sellers in many ways. It shows you the time users spend on a particular listing. It also tells you how many clicks for every listing.

In turn, real estate agents can use the data in their marketing plans. They can use the information as a guide for specific areas they should focus on and spend more.

4. The Internet as Your Best Friend

Though the internet is nothing new, it remains the single most important technology in real estate. Statistics reveal that 90% of home buyers use the internet to search for available homes. 

Moreover, leading websites register millions of unique visitors per month. These sites include Homes.com (11 million) and Realtor.com (22 million).  These numbers prompt real estate agents and first-time homebuyers to run to the internet for valuable information.

Aside from using the internet to search for the best realtors in town, they search online for title insurance agencies. They use Google and other search engines to learn more about the buying process.

Also, they go online to look for an expert opinion. They search for reputable guides and suggestions for acquiring the best properties available. 

5. Social Media for Exposure

If the internet is the foundation of a strong relationship between real estate and technology, social media is perhaps the most powerful tool that keeps the relationship flourishing. Whether you’re a realtor or a private seller, you can use your social media accounts to help sell your property. 

The great thing about social media is the potential to enjoy far greater exposure for your property. Even if you already hired a real estate agent, it will not hurt if you post your listings across Facebook, Twitter, and other social media platforms. 

Start by posting pictures of your property on your Facebook account. Don’t hesitate to tag people you know are currently looking for a home to buy. Also, tag the people you think can help you find the right buyer.

Keep in mind that you don’t need to post your personal information or phone numbers. Instead, tell everyone to shoot you a direct message for any inquiries.

If you hired an agent, you may post their contact details too. Studies reveal that real estate agents also use social media to find buyers for their properties.

6. Artificial Intelligence

One emerging technology that will play a bigger role in real estate is AI or artificial intelligence. For starters, AI can help automate the data of realtors. This covers the results of advertising strategies, as well as pre-sales and post-sales efforts.

AI technology can recognize patterns. Thereafter, it analyzes the patterns to predict emerging housing trends.

It can tell which neighborhoods are becoming popular and which ones are on a decline. From there, the AI can tell you how these factors affect the prices.

Also, it can speed up transactions between agents and buyers. Instead of going through all the manual inputting of information, AI can automate everything, speeding up the entire selling process.

And if you’re keen on giving AI a try, make sure that your AI tools comply with legal regulations. Also, you need to consider its repercussions concerning security.

7. Home Safety Technology

Homeowners are also starting to invest in home safety technology. Doing so will make their home more attractive. It will also increase their properties’ resale value.

Keep in mind that home security is one of the key factors buyers look for in a house. If they see that your house already comes with a home safety system, they will no longer need to go through the hassle of installing one.

At the very least, purchase and install security cameras. This will record everything that happens outside your house. This is also a good deterrent against home invaders.

Meanwhile, other homeowners invest in cameras that stream live videos on mobile devices. This gives homeowners a real-time view of what’s happening in and around their property.

8. The Real Estate Apps

As consumers conduct more transactions using their mobile phones, app creators come up with different real estate apps. These apps can do all sorts of stuff for the buyers and sellers alike.

Some apps provide resources that point buyers to properties that match their requirements. These apps also feature e-signing technology that allows you to close transactions using only your smartphone.

Also, there are cloud-based apps that help agents track disclosures and contracts. 

Additionally, it is a must that you optimize your content for mobile devices.

9. Music is Key

Apart from home security systems, homeowners can make their homes more attractive by adding elements for entertainment. Some people invest in a smart audio system. This allows them to play their favorite music via voice command.

Some digital switchers and speakers let you play music in different rooms without having to leave your current location. There are also in-ceiling, in-wall, and wireless speakers that offer seamless home integration.

10. And so are TV Sets

Home entertainment will not be complete without covering the visual side of things. Today, some homeowners place high-definition TVs inside their kitchen. They install the TV sets under the cabinet upside down, which you can fold and tuck away.

Others build an entertainment room complete with a giant TV screen. This allows them to recreate that movie vibe inside their home theater. Of course, all the lights, window shades, and TV screens come with automated features.

11. Using Interest Maps

Last but not least, technology is helping home sellers through interest maps. These are maps that you integrate with your property listings. They help buyers see the physical location of your property.

In turn, they will have an easier time finding the exact location of your house. Also, there is what we call interest maps. These maps will show how close your property is from key locations. 

These locations include the nearest schools, hospitals, malls, and other landmarks.

Learn More Beyond Real Estate and Technology

Understanding the relationship between real estate and technology is key to staying ahead of the competition. By using the right tools, you can reach more buyers and sell faster and more efficiently.

But the world of real estate comes with other aspects you need to understand. Learn more about the industry by getting in touch with us right here!