About 97% of homebuyers look online at some point when looking for a new home. If your listings do not catch their gaze, you will miss a potential sell. Instead, consider stepping up your marketing game this year with 3D virtual tours.
3D video tours will allow you to show off your listings even while buyers remain in the comforts of their own homes.
Not convinced you need home video listings? Want to know how to use 3D videos as part of your own marketing strategy?
Read on to learn more!
Why exactly should you invest time and money in home video tours? Here are a few ways these stunning listings will help your real estate business grow.
Attract Potential Buyers
A 3D home video can help set your listing apart from others that appear online. They are more interactive than simply clicking through photos, too. Instead, buyers can move through each property at their own pace, whenever they want.
You will not have to worry about missing opportunities because you cannot schedule an in-person tour.
Instead, you can attract people who are truly interested in the property. Once they view the 3D home video, they can decide whether or not to reach out. If they are interested, they will look at the house in person.
Using home video listings to attract interested buyers can help you sell more properties without wasting valuable time.
More Effective Promoting
Google loves video content. Creating home video listings can benefit your search engine optimization (SEO) strategy. SEO can help your real estate business' website rank higher on Google.
Higher rankings can help you generate brand awareness and website traffic. Then, you can book more appointments and sell more listings.
Google prioritizes high-quality video content by displaying it above organic listings. Your videos could appear as a featured snippet in this prominent space.
Your listings will appear online before any competitors'. You will have an easier time promoting your business and listings as a result.
Save Time With Tours
How many emails, phone calls, and texts do you dig through a day while helping clients? Each time you respond, you are losing time for bigger tasks. Creating home video listings can give that time back to your schedule.
Viewing a 3D home video tour can give potential buyers all the information they need.
Remember, you can start reducing how many in-person tours you schedule, too. Instead, you can focus time and attention on serious buyers.
Boost Site Engagement
Each time someone leaves your website without exploring, your bounce rate increases. A high bounce rate will hurt your search engine rankings.
If your real estate company's website does not appear on the first page of a search, potential buyers might not find your listings.
Creating home video listings can help you generate more engagement on your site. People will linger to watch your videos. Your dwell times will increase, which can lower your bounce rate.
Your clickthrough rate will increase as people begin interacting with your home video tours, too.
Meanwhile, you can use home video listings to encourage more homebuyers to contact you.
Adding video content to your landing pages can increase conversions by nearly 90%. About 50% of online users search for videos before shopping.
The average user almost spends 88% longer on websites that feature videos.
Once people watch your videos, they will have enough information to determine if they are interested in the property. They can fill out a form or call you to learn more.
Adding home video listings to your site can help you generate more leads and close more sales.
Highlight Key Features
You can plan each shot of your tours to highlight specific features within each listing.
Instead of listing these features in a description box on your site, buyers can see everything for themselves. Offering them visual information could ensure they have fewer questions.
Sell More Properties
Once you start adding home video tours to your marketing strategy, more buyers will begin contacting you. You can start closing more sales, improving your ROI, and growing your business with ease.
Now that you recognize the benefits of using 3D home video tours to market your listings, it is time to put it into action. Here are a few tips that can help you get started.
Gather Equipment (or Outsource)
First, determine whether or not you want to purchase video equipment or outsource.
Over 80% of marketers claim video content is the most difficult to create. You can save time, money, and stress by outsourcing the process instead. A professional, experienced team can help make your home video tours for you.
Hiring a professional team like Hommati will allow you to save money, since you will not need to buy equipment. They are skilled with the knowledge on how to create the perfect tour along with the proper equipment to make your tour stand out from the rest.
However, you will still need to use the rest of these tips to make sure your properties are prepared for the spotlight.
You can check out the other real estate agent services that Hommati has to offer to get started.
Plan the Tour
Save time for yourself and your team by planning every shot ahead of time.
Each room will want to be captured, so making sure you know what rooms will be next on your list is important. When working with a company like Hommati, they will be sure to talk with you beforehand and let you know when and where they will take the photos for the tour.
Brighten Things Up
You will want to show off the property in the best possible light. With that in mind, make sure natural sunlight can shine in every room.
Proper lighting will help the rooms feel homey and inviting. Light can also change someone's perception of the room's size and shape.
If the room is dark and dim, however, it could scare buyers away. Your home video tours might make the space look moody, uninviting, or small.
Be sure to open all of the blinds and curtains and turn on the lights to ensure that each room will have as much light as it possibly can.
Stage Every Room
Before you begin filming for your home video listings, take the time to stage each room. Minimize clutter to make rooms seem larger.
Stage with your target audience in mind, too. For example, you can adjust rooms to appeal to families.
You will want to communicate with the seller to put away any personal items that they might not want photographed. This will also help to eliminate any unnecessary clutter in each room.
Attract More Buyers: Promote Your Listings With Home Video Tours Today
Help your real estate business grow this year. Attract more buyers with home video tours. Interactive, eye-catching tours will help your listings stand out.
Then, you can attract more buyers and set your business up for success.
Eager to get started? We are here to help.
Contact us today to learn more!