Over 90% of home buyers visit websites when searching for their dream home. With COVID-19 quarantines still underway, learning how to market your listings online is essential. Otherwise, you could miss out on potential sales.
Did you know that people spend 2.6 times longer on a home listing website that has video content? Using aerial video when marketing your listings could help you sell. You'll also stand out from the competition and reach a greater audience of buyers.
Curious about aerial videos? Keep reading to learn everything you need to know. Boost your real estate business by discovering the benefits of using aerial drone videos today!
What Are Aerial Videos?
If you're unfamiliar with aerial videos, that's okay. Before we dive into the benefits of aerial drone videos, here's a quick overview of how they work.
Aerial video capture high-quality camera footage from dramatic, overhead angles. Aerial drones gather unique footage you can't get from the ground. This footage can help you entice buyers to your website and properties.
While every other real estate agent is using face-fronting photos of a property, you can take a shot from any angle!
As the drone flies overhead, it can capture sweeping shots. You can decide what details to focus on, whether it's a:
- Family-friendly neighborhood
- Safe, gated community
- Oceanside views
- Stunning mountain vistas
The sweeping shots give homebuyers much more detail. Drones can capture a property from any angle. For example, they can fly 200 feet above the property to give buyers a full view. If you have a widespread property with a large yard, a 360 aerial video shot is perfect!
The bird's eye view also adds a flare of drama that you can't get on foot.
If you want to make a huge impact with buyers, consider using aerial drone videos.
You should know that there are a few limitations with aerial drone videos. For example, if you want a fixed-position photo, be aware some drones won't give you the careful focus you need.
Drones are ideal when you want an in-motion shot.
It's also not ideal for properties that are surrounded by towering trees.
Keep these factors in mind before using aerial videos for the first time.
What Are the Benefits?
By 2022, videos will account for over 80% of all online content. If you're not using videos as part of your marketing strategy, it's time to start! By creating real estate aerial videos, you can attract more traffic to your site.
Once people visit your site and see your listings, you can draw in more business. That's not all!
Here are eight benefits you can experience by posting aerial videos on your site.
1. Highlight Unique Features
Does your property have any unique features you want to show off? Sometimes, photos aren't enough. Instead, you can give buyers a stronger impression of the property through drone videos.
Before, newspaper listings, flyers, and grainy photos were your only chance to show off a listing. Now, you can use crisp, high-quality images, videos, and 3D tours.
Drone videos allow you to highlight the areas of a property you want to focus on. By customizing your drone footage, you can show off home improvements, a stunning pool, or other features.
Viewers can even zoom as needed to take in the details.
2. Create Virtual Tours
Are you using interactive virtual tours on your website yet? If not, there's a chance your competitors already are.
You can use drone footage to create an exciting, compelling virtual tour. The drone will start from the front door and enter like someone walking into the home. It can hover seamlessly from one room to the next.
Using drone footage can help you create a tour that's far more interesting and realistic than using still images.
You can even use aerial drone videos to tell a story. For example, you can add a professional-sounding voice-over to the tour. The audio can guide homebuyers through the property that same way you would give an in-person tour.
By using aerial videos to create virtual tours, you can provide consumers with all the information they need.
3. Attract More Site Traffic
As more people stay at home and remain under quarantine, you might struggle to schedule tours. It's more important now than ever to attract people to your website. Otherwise, you might never get the chance to show off your listings.
Search engine optimization (SEO) and pay-per-click (PPC) advertising are two marketing tactics you can use to boost site traffic. SEO helps your website content rank higher on search engines like Google. PPC, on the other hand, allows you to post digital ads on social media and search engines.
The higher your rank, the more people will see your brand. A higher ranking can improve brand awareness and recognition. It can also position you ahead of your competitors.
Either way, you're attracting more prospective buyers to your website!
In fact, increasing traffic to your site will tell Google's bots you're a credible authority in your industry. Your ranking will increase even more as a result.
To boost your ranking, you'll need to post high-quality content on your website. Crisp aerial drone videos are great for SEO. You can optimize your videos based on the keywords your buyers use during a search.
Appeal to Your Audience
Who are your ideal customers? What demographics are you focusing on?
For example, maybe you're focusing on families. Perhaps you're trying to sell luxury listings to buyers with a higher household income.
SEO and PPC allow you to focus on your target audience. You can use your aerial videos to appeal to their interests.
If you're focusing on families, you can show off wide backyards, gated communities, and other family-friendly features. Either way, you have a chance to customize your content based on your audience's wants and needs.
By appealing to your target audience, you're more likely to make a sale.
People love sharing content with one another. If your real estate aerial videos are impressive enough, people will share them with friends and family members. Someone might even post about your listing on their website.
As people share your website traffic, you'll receive a backlink. Backlinks can help increase your online authority. As a result, your website ranking will rise even higher than before.
Over 80% of marketers agree that interactive content can successfully grab a viewer's attention. Instead of using hard sales tactics, interactive is a great way to give buyers a sense of authenticity. Adding high-quality content to your site can also boost engagement.
As people click on your content and explore, your clickthrough rate and dwell time will increase. Google's bots study these analytics when determining your search engine ranking. A higher clickthrough rate and dwell time will help you rank above competitors.
4. Stand Out From the Competition
Are your competitors using aerial videos? If you're not, this is your chance to get ahead of the competition.
Using aerial videos before anyone else will help your listings stand out. You can start attracting buyers to your listings before your competitors can grab their attention.
5. Offer Ease to Your Audience
If your buyers are staying home, you need a way to reach them. Aerial videos will offer your buyers ease and convenience. They won't have to risk their health during COVID-19 quarantines to take a tour.
Instead, they can see your listings straight from the comforts of their own homes.
They can explore your listings any time they want. Your aerial videos will give them the information they need. If they want to learn more, they can contact you!
At the same time, you don't have to waste time with half-interested buyers. Instead, you can focus on the buyers most likely to close a deal!
6. Increase Sales
Search marketing is the number one way to drive traffic to content sites. It beats social media by over 300%. Meanwhile, conversions rates on search are 10 times higher than from social media marketing.
Video content like your aerial drone videos is 53 times more likely to rank on the first page of a search. Remember, the higher you rank, the more often buyers will see your site. With a higher ranking, you can stand out from competitors and increase traffic to your site.
Once those visitors become leads, you can start making deals and boosting business! As your real estate business grows, your return on investment will increase, too.
Aerial drone videos are the gift that keeps on giving. By adding videos to your website, you can close more deals and get ahead of competitors.
Get Your Head in the Clouds: 6 Reasons to Use Real Estate Aerial Videos
Ready to start selling? By adding real estate aerial videos to your website, you can attract buyers and boost business. Get ahead of the curve by adding aerial videos to your site today!
Eager to build your real estate business? Learn more today and give your business a boost!