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How Homebuyers Are Finding Homes
| 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Internet | 11% | 15% | 24% | 24% | 29% | 32% | 36% | 37% | 40% | 42% | 43% | 43% | 44% | 51% | 51% | 51% |
| Real Estate agent | 41% | 38% | 36% | 36% | 34% | 34% | 36% | 38% | 35% | 33% | 33% | 33% | 33% | 34% | 30% | 30% |
| For Sale Sign, Open House | 16% | 16% | 15% | 15% | 14% | 15% | 12% | 11% | 12% | 9% | 9% | 9% | 9% | 8% | 7% | 7% |
| Friend, Relative, Neighbor | 7% | 7% | 7% | 8% | 8% | 7% | 6% | 6% | 6% | 5% | 6% | 6% | 6% | 4% | 6% | 6% |
| Home Builder | 7% | 7% | 7% | 8% | 8% | 7% | 5% | 4% | 5% | 4% | 5% | 5% | 6% | 2% | 5% | 5% |
| From Seller | 4% | 5% | 3% | 3% | 3% | 2% | 2% | 2% | 2% | 1% | 2% | 3% | 1% | 1% | 1% | 1% |
| Print Newspaper Advertising | 7% | 5% | 5% | 3% | 3% | 3% | 2% | 2% | 2% | 1% | 1% | 1% | 2% | NA | NA | NA |
| Realty Magazine | 1% | 2% | 1% | 1% | 1% | 1% | NA | NA | NA | NA | 1% | NA | NA | NA | NA | NA |
| Other | 6% | 4% | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA |
Source: National Association of Realtors, as well as various other sources
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Double Your Drive-By Inquiries
15 Years ago, 16% of the leads that agents generated were coming from their For Sale Signs. Today, yard signs are only generating 7% of their total leads. You’re losing more than 50% of your sign leads. What's changed?
problem
The primary purpose buyers call an agent from their sign is to find out the price of the property. Buyers take the path of least resistance. With today’s smartphones, instead of calling you, they search for the listing on the internet to find the price and info.
solution
Since buyers take the path of least resistance, texting a code to get the price, pics and info is even easier than doing a search on their smartphone….when they do, we text you their phone number & you get a lead that you might not have received.
Inman tracked over 6 million calls that originated at the curb they made two major discoveries:
“There might be no higher-quality lead than from a buyer at the curb next to the yard sign in front of the property in which they are interested.”
Inman
"42% of all calls made by potential home buyers from for sale signs go to voicemail, and most drive-bys don’t leave messages."
Inman
A text message doesn’t go to voicemail, so not only do you receive leads in real time you never have to worry about losing leads because we send you the buyer’s phone number as your digital record and let you know what listing they are inquiring about.
Double Your Commission*
Many home buyers may not immediately contact the listing agent from their sign. Some home buyers write the address down and give it to another agent they may have worked with in the past. If they call you first you may be able to end up with a Dual Agency Agreement and receive both halves of the commission.
*In states where permitted by law.
24/7 Coverage
Your office phones are usually being covered eight to 10 hours a day. But most agents will tell you their money calls from buyers come when your office is closed. When buyers text the code, you'll be in touch 24 hours a day, 7 days a week!
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- No Long-Term Contract
