There’s nothing more frustrating than listing a home for sale, as a real estate agent, and just not seeing any inquiries coming in. With so many homes on the market, it's tough to get noticed.
Is there anything you can do to help your homes sell faster? Yes—one of the best possible tools for real estate agents is 3D tours. 3D tours are an interactive virtual model of the home, allowing the viewer to virtually walk through the home, room by room.
They are much more dynamic and engaging than still photos, allowing the viewer to really immerse themselves in the home. The user controls the virtual model, letting them look closely at the features and rooms of the home.
If you’re curious how 3D tours can help real estate agents, read more to find ten reasons to use this technology when selling homes.
1. 3D Tours Attract a Wider Audience
Traditionally, when you’re selling a house, you’re limited to locals who are in the area and can come along to your open house.
This means you have only a small market of potential buyers at any time. However, one of the huge benefits of 3D tours is that they broaden your reach to just about anywhere in the world.
3D tours can be viewed online by anyone with an internet connection, essentially letting them visit the home via their computer or smartphone. This means you’re no longer limited when it comes to buyers—you’ve just expanded your reach massively by using 3D tours.
More potential buyers can mean higher sales prices, as there’s more competition among buyers, bidding against each other to get the property of their dreams.
2. They Save Money
With online tours, your real estate firm is saving money. When you consider the cost of hosting open homes each weekend, for weeks or months on end, this is consuming a lot of your staff’s time and resources.
However, after the initial small investment in creating the tour, there’s no additional expense. You can use the virtual model repeatedly, and it will save your real estate company money in the long run.
3. Drive Traffic to Your Listings
Quality 3D tours are fantastic for driving traffic to your listings. If a customer sees your 3D tour on a real estate website, they will click to view the 3D tour and spend even more time viewing your listing.
This is helpful as it may lead to an inquiry from a new customer. 3D tours can also increase time viewers spend on your listing page and there is a direct correlation to the amount of time someone spends on a listing and the liklihood that they become a serious buyer.
4. They Can Go Viral on Social Media
If your real estate agency isn’t already on social media, what are you waiting for? Over 73% of real estate agents use Facebook for work to reach customers, network, and promote properties.
Once you have your own Facebook page, you can share your newest 3D tours online. If your videos of the house are truly great, what may happen?
Hopefully, one person will show it to a friend, then another person shares it to their wall. It picks up momentum, people start tagging their friends in the comments, and before you know it, your post has gone viral!
People love watching engaging, well-made videos online, so sharing your videos on social media is one of the easiest ways to increase its reach. You can also use social media to create an advertising campaign, giving your post a targeted reach to the right demographics.
5. Home Tours Online Increase Sales
If you want to sell homes faster, and for a higher price, you need to use 3D tours. 3D tours increase your reach, draw viewers in, and are one of the most powerful advertising mediums at the moment in the real estate industry.
Try it out for yourself, and you’re sure to find that a home with a 3D tour will sell faster than homes without.
For more advice on selling homes, we have plenty of tips for real estate agents.
6. It’s an Open House, 24/7
Open houses are usually only scheduled once per week, usually on the weekend, for a few hours. This is an extremely narrow window for homebuyers.
Plus, with busy weekend activities for families with kids or work commitments, it’s not always easy to make it to open houses. Or, what if you want to visit two open homes on one day, but they’re both on at the same time?
This is why virtual tours are a fantastic option—they’re essentially a home that’s open 24/7. Viewers can walk through the home, online, any time of the day, and from the convenience of their own home.
Many people also attend open homes just out of curiosity, without any intent to buy. By using 3D tours, these people can view homes online without taking up the time of real estate agents and inconveniencing the home seller.
7. Interactive Technology
Video is one of the most powerful marketing tools— 81% of businesses use video as part of their marketing strategy. We love scrolling through videos online and on social media, as they’re fun and engaging.
3D tours are amazing since they are so interactive—viewers can walk through the home, control the direction, and move around as they would if they were walking through the home for real. It almost makes the experience like a video game, which is fun for viewers. Try it out and see how fun it can be.
3D tours also help to demonstrate to buyers that your agency is modern, forward-thinking, and innovative.
8. Helps Customers Make Decisions
Making the decision to purchase a home is one of the biggest choices most people make. With 3D tours, you can make it easier for buyers.
The 3D tours can be watched repeatedly, which helps buyers go back in and look at something again. This helps them make decisions as they can get a better look at the home
You can also use your virtual model to highlight some of the best features of the home, which can motivate buyers to buy. It’s hard to resist the allure of a walk-in closet, backyard swimming pool, or luxurious kitchen, so make sure your tour showcases the amazing highlights of the home.
9. Create a Sense of Ownership
Online tours help potential owners develop a sense of ownership with the home and imagine themselves living there.
By walking through each room, it helps them picture how their furniture and belongings will look in each part of the home. They can think about uses for each room, interior design ideas, and how they might personalize their home.
This helps them see the home as ‘theirs’, even before purchasing, which can help motivate them to make an offer. They’ll feel like they’re already connected to the property, and emotions can help convince them to buy.
10. 3D Tours Answer Questions from Potential Buyers
Buyers are sure to have plenty of questions about a home, especially as they think about the property more and more. As they’re giving thought to the home, they may wonder about storage space, natural light, or kitchen appliances—there’s plenty to think about.
With 3D tours, potential buyers can go back in to look at the home again, paying attention to the detail in each room. This lets them walk through the home in their own time, which can help them find answers to some of their questions.
This can help ease some of the pressure on agents also, as it saves them time. If potential buyers can answer some of their questions themselves, rather than emailing or calling the agent, it can make things simpler.
Contact Us for Expert Assistance with 3D Tours
As you can see, there are plenty of great reasons to try out 3D tours for your listed properties.
If you’re looking to increase the reach of your home listings, Hommati can help. We are the leading provider of virtual tours in the US, helping your listings get noticed by as many buyers as possible.
We can help your real estate agency attract new customers, generate leads, and ensure your homes sell for the best possible price. With 3D tours, your home can sell faster, thanks to Hommati.
If you have any questions or want to learn more about 3D tours, contact us today. We are happy to help and look forward to helping you use virtual tours to improve your real estate business.