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Building a Real Estate Sales Funnel That Converts Leads Into Buyers

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Building a Real Estate Sales Funnel That Converts Leads Into Buyers


There are over 156,760 real estate agents in the country right now, and the number is only expected to rise. As a real estate agent yourself, you need to find a way to stand out from the crowd. Otherwise, you'll fail to draw in clients and sell your current listings.

By developing a strong real estate sales funnel, you can market your listings, boost your brand, and increase sales. 

Otherwise, you might get drowned out by the competition. After all, real estate is a competitive market. As more houses pop up, you need to find new ways to stand out. 

Here are the 10 tips you need to create a strong real estate lead funnel. By learning how to generate clients in real estate, you can build your business and boost sales. Discover more leads and conversions with these 10 tips!

1. Build a Better Landing Page

51% of home buyers find real estate on the internet. Meanwhile, 34% use a real estate agent. Improve your chances of connecting with these online home buyers by giving your website the boost it needs.

In many ways, your website will represent your brand before you do. If people find your listing through your website, it's your site that makes the first impression. A clean, well-designed website will help you attract leads, even while you're out with another client.

First, prioritize user experience (UX) web design trends.

UX design focused on providing users with an easy, convenient experience. The easier their experience, the more likely they are to stay on your website. As they click around, your visitors will explore your listings and possibly contact you for more information.

The longer someone stays on your website, the better for your dwell time. The more they click around, the better for your clickthrough rate. This will reduce your bounce rate, too.

These three factors can all impact your search engine optimization, or SEO.

SEO helps your website appear on search engines like Google. The higher your SEO ranking, the more home buyers will see your website. A higher ranking can help you increase brand awareness and recognition. 

As brand awareness increases, people will think of you the next time they're shopping for a home. 

UX Design Tips

UX and SEO go hand in hand. By improving your website's design, you're also improving your chances of a higher SEO ranking.

First, take a look at your page load times. The longer it takes for a page to load, the more likely you'll frustrate visitors. Make sure your pages load quickly.

Otherwise, you might lose a potential lead.

You can use Google's PageSpeed Insights to learn what's causing your site to lag. It's possible a plugin or JavaScript is slowing down your site.

Next, make sure your site is secure. Does "HTTPS" appear in front of your domain name? If not, it's time to get a security certificate.

Google prioritizes websites that are fast and secure. After all, people want to know they can trust you with their private information.

Next, make sure your site is mobile-optimized. Google now uses mobile-first indexing to determine website rankings. If your site isn't optimized, people will struggle to explore your site on their smaller screens.

That negative experience could cause you to lose leads.

Try adding more white space throughout your pages. Get rid of any unnecessary clutter, too. In addition to improving your site speed, removing clutter can also improve readability.

Next, test the buttons and navigation on your site. Is everything easy to click on? Make sure there's a form that makes it easy for people to contact you.

Once you improve the design, you can take a look at the SEO.

SEO Tips

SEO uses keywords to appear in front of users when they're using a search engine.

First, determine who your customers are. What demographics (age, gender, household income, etc.) do they fall under? The better you know your audience, the more likely your content will appeal to their interests.

Next, determine what keywords they're using. You can use Google Trends, Keyword Planner, or Ahrefs to get started.

Using this list of keywords, start creating unique, informative content for your website. This content can include blog posts, videos, infographics, or quizzes.

Continue experimenting with new forms of content, too, including VR tours, aerial drone videos, and augmented reality.

Then, make sure your content is optimized using your keywords. Each piece of content should focus on one main keyword. The keyword should appear in the:

  • Page title
  • URL
  • Opening paragraph
  • Closing paragraph
  • Alt text (for images)
  • Header (like an H2)

Updating your SEO will make it easier for you to improve your real estate sales funnel.

2. Utilize Automated Responses

Once someone fills out a form on your site, you have a chance to close the sale. Stay in touch with your leads using automated responses.

For example, you can automatically send people an email after they fill out a form. You can also use a chatbot to provide site visitors with immediate answers to their questions.

Automated responses will improve UX by providing potential homebuyers with immediate answers. At the same time, you're nurturing your leads and reminding people you're there to help. 

3. Make Life Easier with Software Integration

Let tools like your CRM make your life easier. A CRM will make it easier for you to track and manage your leads.

Otherwise, you might fail to nurture your leads properly. Failing to nurture leads could cause you to miss out on a potential sale. 

Some integrated tools automatically send emails and retargeting messages.

These tools can help you remain top-of-mind while moving potential buyers further through your lead funnel. 

4. Master the Art of Upselling

Let's say someone downloads a seller guide on your website. Have them fill out a form to receive the guide via email. That way, you're turning that visitor into a lead.

Then, add an upsell step to your lead funnel to nurture them further.

Upsells are an effective way to increase engagement. They can also help you establish a better relationship with leads, which will make it easier for you to close a sale. 

5. Leverage Social Media

As you use these tips, make sure to leverage social media. Networks like Facebook and Instagram are great tools for boosting brand awareness. At the same time, you can use compelling content to get people more engaged with your brand.

Start by posting photos of the homes you're trying to sell. Make sure these photos are well-lit and high-quality. High-quality images stand out from other social media posts and draw the eyes.

Don't forget to show off your 3D virtual tours and drone videos on social media, too.

As people start commenting on your photos or videos, make sure to comment back.

That way, you're creating a two-way conversation and focusing on an opportunity to convert followers into sales. 

6. Keep Your Vision in Mind

What goals are you trying to reach? It's not enough to establish a real estate sales funnel. You also need an overall vision.

That way, your lead funnel is designed with that goal in mind. Otherwise, you could end up wasting money that you could otherwise spend on lead generation and nurturing. 

7. Use Pop-ups to Prompt Subscriptions

To optimize real estate funnels, you need to recognize where people are disappearing. For example, are people leaving your website without scrolling? Maybe they disappear halfway down the page.

Pop-ups can help you optimize your funnel.

There are a few different pop-ups you can use, including:

  • Exit pop-ups, which appear before people leave your website
  • Entry pop-ups, which appear as soon as someone lands on the page
  • Scroll pop-ups, which appear as people scroll further down the page

You can use these pop-ups to prompt people to subscribe to your emails and newsletters.

Then, you can use your newsletters to continue communicating with your leads.

8. Remarket to Interested Leads

What if someone visits your website but doesn't fill out a form? Remarketing is an effective marketing tool that will give you a second chance with these visitors. 

Remarketing ads appear to people who visited your site but didn't convert. You can use compelling, targeted language to drive these people to your form.

This strategy is a great way to fill the holes in your real estate funnels.

9. Nurture Leads with Email Marketing

Once you start gathering leads, make sure to nurture them continuously. For example, you can use email marketing to keep people up-to-date about new listings.

Email marketing has a median ROI of 122%. That's four times higher than social media, direct mail, and paid search.

Try segmenting your email marketing campaigns. Segmenting your subscribers will help you use personalized language. You can also show people specific listings based on the area they're interested in.

Otherwise, your emails might feel irrelevant to your subscribers, prompting them to unsubscribe. 

10. Track and Measure Results as You Go

As you use these real estate sales funnel tips, make sure to track your results. Measuring your performance will help you determine what's working (and what isn't). Then, you can make the necessary changes to your lead funnel.

For example, let's say you're trying to attract more traffic to your website. If that isn't working, you might need to change your SEO strategy or use Facebook ads. 

Tracking the data will help you adjust your spending, allowing you to improve your ROI.

Step Up Sales: 10 Tips for Building a Real Estate Sales Funnel That Generates Results

Don't miss out on an opportunity to make a sale. By using these tips for building an effective real estate sales funnel, you can start generating real results. Discover how to generate clients and keep their interest with these tips!

Ready to step up your sales? Learn how to separate yourself from the competition. Contact us today to get started.