Why settle for one or two real estate promotion ideas when you can get dozens?! Try each of these re
real estate promotion
The real estate industry generates a whopping $903 billion in revenue annually. Suffice it to say, if you’re not getting a piece of that action, you’ll spend all your time playing catch up with the competition.
The real estate market has been on shaky ground for the last couple of years. If you’re smart about it though, you can shift these odds in your favor.
This guide explores some highly effective real estate promotion ideas that will see your business soar to incredible heights. Read on.
1. Real Estate Promotion 101: Create a Professional Website
The importance of having a professional website to promote your real estate business cannot be overstated. There’s a huge difference between having a website and having a professional website.
For the latter, you need to pay attention to both its functionality as well as its aesthetic appeal. Focus on displaying high-quality content and sharp photos without compromising on the speed of the site.
Less is more. So, don’t bombard your visitors with endless pop-ups and ads that interfere with their site experience.
If you do, they might leave without learning about all the amazing things your business has to offer. Keep your content fresh and up-to-date with the latest property listings.
2. 3D Interactive Tours
As a real estate agent, you need to leverage cutting-edge technology to reel in the customers and to promote your listings. That’s how you’ll bring in the big bucks.
One of the most effective real estate promotional tools available today that can help you do that is dynamic visual content. Thanks to companies like Hommati, real estate professionals have access to the tools and services that provide this content so they can better serve home buyers and sellers in today’s changing real estate market.
Aerial drone videos show the exterior of the home and surrounding neighborhood. A 3D interactive tour gives prospective buyers the ability to “walk through” a home and experience the space without actually being there. This saves the prospective buyer time and they can experience the home at their own pace day or night.
Utilizing the cutting-edge technology available today will certainly help you stand out from the crowd and showcase your listings in a way that stands out too.
3. Hire a Professional Photographer
If a picture is worth a thousand words, in the real estate world it’s worth at least ten thousand. Not many professionals understand the importance of high-quality photos for the growth of their business.
Before a customer can even consider buying a home or a condo, they’ll judge it based on its appearance. The idea here is for your listings to stand out when a potential homeowner is browsing through hundreds of them.
The photos need to be appealing enough to prompt the customer to click on them and inquire about the property in question. You can only achieve this if you work with a professional real-estate photographer.
They have the required skills to capture pictures that paint your listings in the best light. It’s amazing what they can achieve with a wide-angle lens and a little photo touch-up.
4. Create a Blog
Creating a blog on your website is one of the many long term real estate marketing strategies you can adapt to acquire and gradually build an audience. The key word here is “long term” meaning it doesn’t happen overnight.
The secret to success lies in quality and consistency. Create a blog and post useful, relevant and captivating real estate content to keep your audience hooked and coming back for more.
Not only will it grow your readership, but you’ll effectively establish yourself as a thought leader in the industry. Some of the information you can blog about includes home prices, mortgage rates, and videos that discuss the latest trends in real estate. If you consistently deliver high-quality and engaging content on a regular basis, you’ll see the number of real estate leads that you generate grow.
5. Leverage Content Marketing
No real estate promotion ideas list would be considered complete without the inclusion of content marketing. It represents the next frontier in promoting real estate businesses.
Aside from hosting a blog on your business website, partnering with external sites to help you promote your business can be a powerful marketing asset. Nevertheless, not any old website will do.
You’ll need to be discerning to pick external sites that already have a massive following in real estate. The idea is to create relevant content that targets their core audience and have that website link back to yours.
That way, their audience can learn about what your real estate business has to offer. Some great sites you can use include Medium, Quora and LinkedIn.
6. Make Analytics Work for You
Promoting your real estate business means nothing if you don't analyze the numbers. How else can you tell if you're reaching your target audience?
You need to be able to know if your real estate advertising efforts are paying off. That way you can work on fine-tuning the areas that aren’t doing much to draw in the numbers.
Google Analytics is a great tool to help you gain valuable insight into what type of content your audience resonates with. You can also get information like: What time they visit your website, how long they stay on before leaving, what your bounce rate's like, and lots more.
This information will help you make sense of it all to help you structure and customize your content so that it appeals to your target demographic. That’s how you’ll get the results you want.
7. Create a Lead Generation Page
Once you successfully get visitors to your website through a post or an ad, what’s the next step? Well, you need to squeeze some critical information out of them. How else will you work your magic to get them to buy one of your listings?
That’s where a lead generation page comes in. It’s a useful way to get your visitors’ name and contact information to help with your future real estate marketing efforts.
While most people might not be forthcoming with this information, you need to incentivize them to do it. An effective strategy would be to author a real estate eBook that your visitors can download after they complete a form that requires them to input their contact information.
8. PPC Advertising
If you’re willing to spend some money to take your real estate business to the next level, then you should definitely consider pay-per-click advertising or PPC for short. When you use it alongside the Google Analytics tool you can zoom in on your target audience and boost leads for your business.
Nonetheless, it’s not a slam dunk. You have to implement effective strategies that guarantee lead conversion. The ROI has to make sense.
If your leads don’t translate into business, you’re basically flushing valuable dollars down the drain. Get a PPC marketing expert to help you craft your ads and target them correctly to get you the best possible outcome for your business.
9. Get on Social Networks
There are currently 2.46 billion social media users on the planet today. Real estate professionals cannot afford to ignore the sheer marketing potential social media wields.
Instagram, for instance, is a great platform you can use to promote your business. To get the word out, start by capturing captivating lifestyle imagery in the form of photos and videos to make your audience lust after the homes you feature there.
You can also use popular hashtags on your post to reach out to potential real estate customers who might be interested in what you have to offer. What’s more, it’s a great way to study what your competition is up to and adopt the strategies that seem to be working for them.
The Bottom Line
Today’s real estate market is fiercely competitive. If you hope to make any headway you need to elevate and empower your business to become a formidable force to reckon with. Leverage the real estate promotion ideas outlined in this guide to sell homes faster and take your business to the next level.
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