If you're one of the real estate professionals who like to get their hands dirty and make things happen, then you cannot help but fall in love with TikTok. It's a powerful video content-sharing platform that has become essential to every marketing strategy over the past few years.
The platform is handy for generating leads and creating opportunities for your business.
If you've been wondering how TikTok could help your company grow its business or if you are an experienced real estate investor ready to take the next step in your career, keep reading to discover more about what TikTok can do for you.
What Is TikTok?
TikTok is a video content-sharing platform that allows real estate professionals to create and share videos with their target audience in one click. It is also known as a social video content exchange platform.
The platform offers multiple tools. This is to help real estate professionals create engaging content and promote their real estate services.
If you're using the platform for real estate marketing, you must sign up for a business account. This type of account gives you more access and filters that can be used to target your ideal audience.
If you do things right, not only are you going to make it one of the most powerful lead generation tools you have, but you can also increase your video marketing sales conversions.
How to Use TikTok
The platform is user-friendly and can be set up in just a few minutes. Once you sign up for an account, you can start posting videos to the platform with just a few clicks.
You can create a new topic, choose a topic close to your heart, and start posting videos. You can also create a blog and link to your videos from there. People can like and comment on your videos to show appreciation for your work.
How TikTok Can Increase Lead Generation
According to the data, most people are interested in real estate videos on TikTok. This means that posting a video on the platform can easily go viral and generate many leads for your business.
Besides, the platform allows you to set up various features like anonymous commenting, push notifications, and more. You can also set up auto-responder messages that follow up with the same questions and topics your videos cover.
After you begin to see an increase in qualified leads, ensure you monitor the strategies you currently have in place.
Doing this lets you note things that aren't working and changes that can be made moving forward with future TikToks to help you achieve your real estate marketing goals.
Benefits of TikTok for Real Estate Agents
If you want to take your real estate videos to the next level, here are a few benefits that would help you get started using TikTok for real estate purposes.
Increase brand awareness - Real estate is perhaps the most visible type of real estate and marketing content, so it'd be wise to use this to your advantage and increase brand awareness.
Targeting the right audience is one of the most important steps to increasing your business's reach.
Build a community - Creating a community around your brand can go a long way in building brand loyalty and increasing your business's reach. Invite your contacts to your social media channels and encourage them to start following you there too.
Sell insurance - If you're a real estate professional dealing with insurance, you could create a YouTube channel about real estate insurance.
After all, insurance is one of the most critical aspects of real estate, and people who buy real estate insurance would be your target audience. Of course, there are several other benefits of TikTok for real estate professionals this is only a few of them.
Depending on the goals you want to achieve will determine how you can use the platform to benefit you. These goals can change over time and you find ways to continue reaching your audience.
Behind the Scenes View of Real Estate
Real estate is a highly visual industry, making it a great market to promote on TikTok. The platform allows you to create appealing and engaging real estate videos that will captivate your audience and increase your audience's engagement.
When it comes to creating engaging and appealing real estate videos, there are a few things you need to keep in mind.
Focus on the details - Visually appealing videos require detailed analysis and attention to detail. For example, the lighting, the camera angle, the sound, and the colors need to reflect the theme of your real estate video.
If any of these are off, the video won't appeal to your audience and will sound awkward and unprofessional.
Maintain attention to the details - Even though you can easily create interesting and engaging videos using TikTok, it's essential to maintain your audience's attention.
For example, you want your viewers to watch your videos because they're interesting, not because you're annoying them with irrelevant information.
Videos of Property Highlights
The best part about TikTok for real estate professionals is that it has many great features that allow you to create property videos. If you've been looking for a platform where you can create property videos and share them with your audience, then look no further.
One of the many property videos that you can create with TikTok is a highlight real.
With the pandemic making home tours a thing of the past, you must find a way to show buyers the highlights of the properties you've listed. When creating video highlights of your property, you should provide the same quality video as you would photo for your listing.
Before creating the video, think about the part of the house that increases its value and shows it off. Remember TikToks are meant to be short and sweet; therefore, choose the parts of the home you want to highlight wisely before shooting your video.
Real Estate Myth Busting Video
Myths about real estate investing and real estate on the internet usually keep investors and home buyers away from the asset.
If you've not worked in real estate before, there are several myths out there that people might believe. This is precisely why creating myth-busting videos is an excellent idea for your TikTok.
Not only does this give you more chances to interact with your followers, but it also gives you an unlimited number of chances to position yourself as one of your area's leading real estate agents.
And as we all know, with the number of real estate agents climbing, it's essential to maintain as much of a competitive edge as possible.
Real Estate Tips for Agents and Followers
Real estate agents and investors are essential for any real estate team. To grow your business and build brand authority, you need to know the ins and outs of real estate.
Not only should you focus on increasing your wealth of knowledge as a real estate agent, but you've also got to be ready to educate others in the field. As a realtor on TikTok, take time to share tips that could help others increase their lead generation and sell more homes.
You could also offer a series of tips to potential buyers about things like:
- Qualities of a great realtor
- Best ways to save before buying a home
- Red flags to make a note of when searching for your next home
Again, you'll show your vast knowledge of the real estate sector. And you'll position yourself as a real estate leader, becoming the person for people to come to when they need help buying or selling a home.
You can also let other agents in on things that will help them increase their number of clients. Things like offering a gift that will remind them of the experience they've had with you.
The 'Making Memories Gift Program' is a perfect keepsake for all your home sellers.
Real Estate Professionals and Using TikTok
Real estate professionals will find that making TikTok a part of their business is crucial. You can use it to generate leads and increase awareness of your brand.
The more information you have about a property, the better you will be able to decide whether to purchase it or not. With TikTok, you can easily create and share videos about real estate and get the word out about your services.
If you're ready to take a 3D tour or find an agent contact Hommati.com for more help today.