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8 Signs You Need to Change Your Real Estate Marketing Strategy

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8 Signs You Need to Change Your Real Estate Marketing Strategy

Are you struggling to find buyers, especially as more people stay home under COVID-19 quarantine? You cannot let that affect your business. 

With a digital real estate marketing strategy, you can attract potential buyers and boost sales.

Unfortunately, about 45% of businesses do not have a digital marketing strategy (even though they are using digital marketing). Without a strategy in place, you could make costly mistakes. If you are using an old strategy, you could fail to connect with your current target audience.

Does your real estate marketing strategy need a boost? Not sure if it is time for a change?

Keep reading for 8 signs it is time to mix it up! By reading this guide, you can recognize when it is time to develop a fresh strategy. Then, you can start attracting new leads and generating more business.

1. The Branding is Old

Is your brand old and outdated? Did you last update it 5, 10, or even 20 years ago? If you are still using the same old brand, it is time for an update.

Your brand speaks for your agency, even when you cannot. In many cases, it can make the first impression between buyers and your agency. If your brand is not unique, people might fail to remember you.

It takes five to seven impressions before you start developing brand awareness with a single customer. If people do not know who you are and what you do, why should they choose you?

You need a standout, consistent brand if you want to boost brand awareness and recognition. Consistent branding can boost revenues by up to 23%. It is not enough to remain consistent, though. You also need to make sure your visual brand represents your real estate agency. Otherwise, people might form a negative impression of your business.

It only takes 10 seconds for someone to decide whether or not they trust your brand. By developing a brand with a unique look, you can make an impact on buyers. You will also stand out from competitors. Otherwise, you will only fall into the crowd. 

Once you develop brand recognition, you can start attracting a loyal audience. Customer loyalty is often worth 10 times more than a single purchase. With real estate marketing, you can encourage customers to return to your agency the next time they decide to move. 

2. There's No Target Audience

Are you trying to sell to everyone under the sun? Unfortunately, you cannot appeal to every single customer. Instead, it helps to have a target audience in mind when marketing property online.

Before you target an audience, it helps to learn as much as possible about your current customers. Where do they spend the most time looking for properties? How old are they? What is their household income? You might want to use a different strategy when targeting millennials versus seniors.

Try sectioning your broader audience into smaller personas. Then, you can create a strategy for each smaller group. You will find advertising real estate properties is easier when you know who you are talking to. 

3. Your Website is Outdated

About 75% of internet users will make assumptions about a company's credibility based on its website. If your website takes over 4 seconds to load, you have already lost 25% of potential visitors. When developing a strong real estate marketing strategy, an up to date website is essential.

After all, shoppers are likely to visit your website even after your agency is closed for the day. You need to make sure your website is capable of speaking on your behalf. Otherwise, you might struggle to use other essential real estate marketing strategies. 

If your website is as old as your outdated brand, it is time for an update. Work with an experienced website design and development agency. They can help you create a website that is fast and easy to use. You can use Google's PageSpeed Insights to study your current load times.

Is your website mobile-optimized? If not, you are likely losing customers. As of November 2016, mobile devices became the most popular way to head online. If your website is not mobile-optimized, visitors could struggle to navigate your site. Instead of filling out a form or requesting a tour, they will leave. You do not want to lose those customers.

A mobile-optimized website can also benefit your search engine optimization (SEO) strategy. Google uses mobile first indexing when ranking websites on its pages. If you are not optimized, your website will appear below a competitor's. Your customers will visit a different real estate agency instead of yours.

Look for a website design and development company that uses user experience (UX) design trends. UX design ensures your website is easy to use and navigate. Ease and convenience will benefit your brand reputation. It can also help to look at the websites of other top agents to gather ideas on how to revamp your own website and attract more potential customers. 

It can also encourage visitors to convert more often too!

4. Business Has Slowed

Are you struggling to attract leads? If you have noticed business has slowed over the past few months, there is likely a reason.

First, look at your marketing strategy. When was the last time you updated it?

Did you have to change your budget at one point? Did you adjust your real estate marketing plan accordingly?

Have you started selling different types of property but failed to strategize for that change?

Are you still using a marketing strategy that's two or three years old? Has your budget changed?

These factors could all indicate it is time to develop a new strategy. If your business has stalled, changing up your marketing efforts could make all the difference.

5. No One's Creating Content

Content marketing is a great way to generate brand awareness and boost website traffic. Showcasing your experience and expertise to become a thought leader can help you become a go-to authority in the industry too. If you are not creating content, you are losing a chance to attract more clients.

Once you decide to target an audience for your new marketing strategy, learn about their interests. Use keyword research to determine what they are searching for online. Do not forget to research your competitors, too.

Then, create different forms of content, including:

  • Blog posts
  • Company culture videos
  • Aerial video tours
  • 3D tours
  • Infographics
  • Polls
  • Quizzes
  • eBooks

Think about the value you can offer your audience. Try adding internal links to send them to other pages on your website. External links can help strengthen your authority too. 

Once you start creating content, do not forget to share it. You can use email marketing, social media marketing, and SEO to expand your reach. Hommati can help you in creating the aerial and drone videos as well as 3D tours. As an agent with Hommati, you would have access to those services to help boost your listings and outshine your competitors. 

6. You Don't Know SEO

Is this the first time you have heard the term SEO? Search engine optimization is a great way to boost your real estate business. It can help you establish your brand and help when you are marketing property online.

To use search engine optimization, you first need to research your target audience. Use your keyword research to determine what they are searching for. Then, create content based on those keywords.

Make sure your content is focused on a single keyword. Otherwise, you might lose the reader. 

You want to make sure the content appeals to their search intent. Can you provide them with the answers they are looking for?

You will need to optimize your content by including the target keyword within the:

  • Page title
  • URL
  • Opening paragraph
  • Closing paragraph
  • Body text
  • Image alt text

Make sure your target keyword reads naturally within your content. Remember, you are writing for humans, not an algorithm.

Once you post your content online, Google's bots will search and index your content. You can increase your chances of a higher ranking with a fast, mobile-optimized website. The higher you rank, the more often people will see your website. You can then generate more website traffic, brand awareness, and credibility.

Do not forget to focus on local SEO too. Post client reviews on your website and Google My Business listing. Positive reviews can help you boost your authority and credibility. 

7. New Trends are Popping Up

Are new marketing trends popping up that you have never heard of before? New trends pop up all the time. For example, video content is becoming increasingly popular. SEO trends can change your SEO marketing strategy too.

If you are not up to date with the latest trends, it is time to update your strategy. You could miss out on opportunities to connect with your target audience.

Working with an experienced marketing agency can help you stay up to date. Otherwise, pay attention to the content your competitors are creating. What trends are they following? For example, you might want to start creating real estate drone videos. Hommati offers drone and aerial video services, which is a way to refresh your marketing strategy that is evolving with the times. 

8. You're Avoiding Social Media

Do you have a social media marketing strategy? If you are avoiding social media altogether, it is time to make a change.

Social media is a great way to connect with prospective buyers. Without it, you are losing a chance to develop your online reputation. Remember, new trends tend to pop up on social media too.

Try working with a social media influencer your customers already trust. An influencer can help you develop your brand awareness and authority.

Get in the Game: 8 Signs Your Real Estate Marketing Needs Help

Do not let your real estate marketing strategy fall behind the times. Instead, use these 8 tips to get ahead of the curve. By updating your marketing strategy, you can start marketing property online to an even wider audience.

Then, you can generate more website traffic and fresh leads!

Ready to get in the fame? Discover our innovative technologies to give your marketing strategy a boost today!